Andrés Hernández

Senior Web Developer · Córdoba, Argentina

I build WordPress, e-commerce and cannabis technology.

I'm a senior web developer with 15+ years of experience building production websites, custom systems and complex integrations for international teams.

For over two years, I've worked primarily with cannabis brands and dispensaries in the US, building custom e-commerce experiences, menu integrations, store locators and third-party integrations.

Córdoba, Argentina · Remote · US / international teams

EmailLinkedIn

Cannabis experience

Building inside the cannabis ecosystem, not around it.

At PufCreativ, I've spent over two years working on production websites and e-commerce systems for US cannabis brands and dispensaries. Much of that work involves connecting WordPress to the specialized platforms the industry relies on.

Native dispensary menus

Built a custom WordPress integration using the Dispense API to replace reverse-proxy-based dispensary menus with native, on-brand shopping experiences. The implementation supports products, carousels, navigation and customizable layouts directly inside WordPress and was designed for reuse across production sites.

Dispense API · WordPress · WooCommerce · PHP · JavaScript

Dutchie Pro

Built WordPress themes and integrations using the Dutchie Pro SDK, including direct collaboration with Dutchie's engineering team when resolving implementation requirements.

Dutchie Pro SDK · WordPress · PHP · JavaScript

Live example: The Fire Station — Hannahville

View The Fire Station

Store locators

Built custom WordPress store locator integrations using external cannabis retail data, including an implementation powered by Hoodie and a second variant using the Weedmaps Public API as its data source.

Hoodie API · Weedmaps API · WordPress · REST APIs

Commerce and CRM integrations

Built and maintained integrations connecting WordPress and WooCommerce with external business systems including Salesforce, Authorize.net and Klaviyo.

Salesforce · WooCommerce · Authorize.net · Klaviyo · REST APIs

Cannabis regulation data

Worked on the interactive Hemp Beverage News regulation map, which allows users to explore cannabis and hemp beverage regulations across US states.

View regulation map

Experience

15+ years building for the web.

PufCreativDenver, USA · Remote

Senior WordPress Developer

I work on production websites and e-commerce systems for cannabis brands and dispensaries, with a focus on custom WordPress development, third-party integrations and technically complex requirements.

Selected highlights

  • Built a native Dispense API integration that replaced reverse-proxy-based dispensary menus with native WordPress shopping experiences
  • Built WordPress themes and integrations with the Dutchie Pro SDK
  • Built production pages and reusable sections for Prismic-based websites using HTML and CSS, and developed dynamic experiences backed by custom Cloudflare Workers exposing data and functionality to front-end components.
  • For Current Cannabis, built the dynamic Featured In experience and its supporting Cloudflare Worker, with article data reused across the homepage and About Us page.
  • Led the technical handoff of CBD Pros USA from another agency, taking over the existing front-end and back-end repositories and building the cloud environment required to deploy and operate the platform across Vercel, DigitalOcean, Supabase, Contentful, Medusa, Authorize.net and Klaviyo.
  • Built custom store locator plugins using Hoodie and Weedmaps as external data sources
  • Implemented Salesforce, WooCommerce, Authorize.net and Klaviyo integrations
  • Troubleshot critical issues on live WordPress sites, including production failures, compromised installations, malware cleanup and post-incident hardening.
  • Worked on the interactive Hemp Beverage News cannabis beverage regulations map
  • Built and maintained custom themes, plugins, Gutenberg/ACF functionality and multi-location WordPress platforms
  • Worked with GitHub Actions and Cloudflare as part of deployment and delivery workflows

WordPress · WooCommerce · PHP · JavaScript · Gutenberg · ACF · Prismic · Dispense · Dutchie Pro · Hoodie · Weedmaps · Salesforce · Klaviyo · REST APIs · Cloudflare · Cloudflare Workers · GitHub Actions

Kadabra ITMontevideo, Uruguay · Remote

Senior WordPress Developer

Led WordPress development for financial and asset management clients including MidCap Financial, Orofino and Fiduciary Trust International.

Selected highlights

  • Built custom themes, plugins and Elementor components
  • Owned complex API integrations and migration processes
  • Improved platform load times by up to 40% through caching, query and asset delivery optimizations
  • Built multilingual WooCommerce platforms and automated migration workflows

WordPress · WooCommerce · Elementor · PHP · REST APIs · Multilingual

MokaSanta Fe, Argentina · Remote

Senior WordPress Developer

Built international WordPress platforms for clients including Compass Fairs Norway/Denmark, Jenji and Lunaphore.

Selected highlights

  • Built custom REST API endpoints and third-party integrations
  • Worked on multilingual WordPress implementations
  • Improved deployment workflows for international delivery teams

WordPress · PHP · REST APIs · Multilingual · Elementor

Specialized Bicycle ComponentsSan Francisco, USA · Remote

PHP Developer

Worked on an enterprise Contentserv PIM containing more than 200,000 products.

Selected highlights

  • Built custom import/export pipelines
  • Implemented product data validation and quality rules
  • Worked on large-scale product migration with zero data loss

PHP · MySQL · REST APIs · Data Migration · Enterprise PIM

Earlier experiencePreminens · Done! · Sawubona

Ten years building production web applications across agency and product environments, covering backend development, relational databases, CMS integrations and client delivery.

Projects included a high-traffic B2B platform for Philip Morris, government lottery systems with strict reliability requirements, and custom MVC applications built with Laravel and Yii.

Selected work

A few things I've built.

CannabisE-commerce

Elevation Cannabis

WordPress/WooCommerce e-commerce experience for a dispensary, integrating cannabis menu infrastructure with age verification, loyalty and multi-location shopping flows.

WordPressWooCommerceCannabis commerce integrations
Visit website
CannabisIntegration

Native dispensary menus

Custom WordPress integrations that replace reverse-proxy-based dispensary menus with native shopping interfaces powered by cannabis commerce APIs.

WordPressDispenseDutchie ProREST APIs

Read case study →

CannabisE-commerce

The Fire Station

WordPress dispensary experience integrating Dutchie Pro for The Fire Station's multi-location cannabis retail website.

WordPressDutchie Pro SDKPHPJavaScript
Visit website
CannabisPrismic

Current Cannabis

Prismic-based cannabis website work including static page and section development, plus a dynamic Featured In experience backed by a custom Cloudflare Worker.

PrismicHTMLCSSJavaScriptCloudflare Workers
Visit website
CannabisE-commercePlatform handoff

CBD Pros USA

Took ownership of an existing front-end and back-end codebase during an agency handoff and built the production environment required to operate it under PufCreativ, including cloud infrastructure, database, CMS, commerce, payments and marketing integrations.

VercelDigitalOceanSupabaseContentfulMedusaAuthorize.netKlaviyo
Visit website
CannabisIntegration

Cannabis store locators

Custom WordPress store locator systems designed around external retailer data, with implementations using both Hoodie and the Weedmaps Public API.

WordPressHoodieWeedmapsREST APIs
View ProGro store locator

Read case study →

EnterpriseHealthcare

Western Dental

Multi-region WordPress platform supporting 260+ locations, appointment flows, financing and insurance information, and English/Spanish content.

WordPressACFWPMLAPIs
Visit website
EnterpriseHealthcare

Brident Dental

Multi-location WordPress platform for a dental network across Texas, Colorado and New Mexico, including location discovery, appointment booking and bilingual content.

WordPressACFWPML
Visit website
EnterpriseFinance

MidCap Financial

Corporate WordPress platform for a specialty finance company, with structured lending content, team information, transactions and filterable content.

WordPressElementorPHP
Visit website
EnterpriseFinance

CW Advisors

Production website work for a national wealth management firm, supporting a content-rich experience across services, investment expertise, team profiles and office locations.

Visit website

Skills

Tools I use to get the work done.

WordPress

WordPress internals · Custom themes · Custom plugins · Gutenberg · ACF · WooCommerce · WP-CLI · WPML · Elementor · Headless WordPress · Prismic · Contentful · Production troubleshooting · Malware cleanup · WordPress hardening

Cannabis & commerce

Dispense · Dutchie Pro SDK · Hoodie API · Weedmaps API · Medusa · WooCommerce · Salesforce · Klaviyo · Authorize.net

Web development

HTML · CSS · PHP · JavaScript · TypeScript · React · Next.js · Node.js · NestJS · REST APIs · MySQL · PostgreSQL

Infrastructure & workflow

Git · GitHub Actions · Docker · Cloudflare · Cloudflare Workers · Vercel · DigitalOcean · Supabase · Render · Codex · Claude Code · MCP · Agentic development workflows

AI-assisted development is part of my daily engineering workflow for implementation, debugging, testing and code review. I use it as an engineering tool, not as a substitute for understanding the systems I work on.

Education

Education

Contact

Looking for an experienced web developer for your team?

I'm based in Córdoba, Argentina and work remotely with teams in the US and internationally.

andreeesh@gmail.comLinkedIn